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Nora Maxi Dress ~ Primrose

3,407.00 kr

Prices incl. VAT & duties · Delivery from 5 days · Free over 2,500 kr

Celebrating our slow fashion ethos, Nora is an ode to the art...

Colour: Primrose

Select Size
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Celebrating our slow fashion ethos, Nora is an ode to the art of handmade. Beginning with four wood blocks intricately hand-carved to create two traditional jaal and buti floral designs, skilled artisans then use the blocks to slowly and carefully hand print delicate pink hues upon the softest cotton voile. Tiers of printed fabric have then been gracefully layered and finished with mother-of-pearl buttons from bodice to base, forming this free flowing feminine style lovingly hand-crafted by a small group of women in Jaipur, India.

Limited Quantities

Please note due to this style's production process taking several months to create, each Nora maxi dress is completely unique and one-of-a-kind and is only available in extremely limited quantities. Colour variations may occur due to the handmade nature of this garment.

Material

100% Organic Cotton. This style features an underlining. The latest release of the Nora maxi dress has been crafted with a slightly more full bodied organic cotton - we hope you love the update as much as we do!

Garment Care

We recommend a gentle, cold water hand wash using natural detergents, and hang drying in the shade. Handcrafted garments are delicate, however, designed to last when treated mindfully with love and care.

Lovingly handmade in India, each piece may vary slightly in colour — a natural part of its unique beauty.

100% Cotton Voile

Soft and airy, very light weight with a gentle, flowing feel. Semi-sheer with a fine, soft hand feel.

HAND BLOCK PRINTED IN INDIA

Hand block printing is a traditional artisan technique that uses hand-carved wooden blocks to print fabric by hand. Rooted in Indian craft traditions, the process is slow and highly skilled, beginning with carving rosewood blocks and carefully preparing the fabric.

Eco-friendly dyes are mixed by hand and stamped in precise alignment, often in layers to build the design. The fabric is then washed, dried, and quality-checked, resulting in textiles that celebrate sustainability, human rhythm, and individual artistry.

Empowering women

At the heart of Daughters of India, we believe supporting women to feel empowered is a key component of a positive future.

We have pledged an ongoing monthly donation of $10,000 to support our charity partnerships Sewing the Seeds and Saheli Women.

Sewing the seeds


Sewing the Seeds is a women’s empowerment initiative that uses education and creativity in slow fashion to help break the cycle of poverty for Indian women. Their centre offers training in business, finance, and women’s health, fostering self-confidence in a supportive environment.
 
We have committed to a monthly donation of $5,000 to support their impactful work.

Saheli Women

We’re working with Saheli women to launch Saheli Kapas, a Cotton Project, to support and empower female farmers at the root of the supply chain. Saheli Women believe true fashion starts with the Earth and the women who nurture and farm it.


The pilot begins with five women and their farms, providing them with training, direct income, and ongoing support. By offering access to quality seeds and low-water sustainable practices, we aim to uplift communities while honouring Mother Earth.

We have committed to a monthly donation of $5,000 to support their impactful work.

Shipping & Returns

All prices include VAT and import duties — no hidden fees at delivery. Our slow fashion garments are handcrafted in India and shipped to you from our warehouse in Tweed Heads, NSW.

We are a small team however we endeavour to process your order within 1–2 business days. Orders are shipped via DHL Express. You’ll receive a tracking number by email once your order ships.

Delivery Cost
Standard · 5–8 business days 180 kr
Express · 3–5 business days 300 kr
Orders over 2,500 kr Free


All prices include Swedish VAT (25%) and any applicable import duties — the price you see at checkout is the price you pay.

You can find our full shipping policy here.

We want you to love your Daughters of India piece. If it’s not quite right, we’re happy to help — simply return within 30 days and we’ll issue a Daughters of India Gift Card for the value of the product, excluding shipping and duties. Your credit is valid for 5 years and can be used on any piece, including new collections.

  • Items must be returned in original condition — unworn, unwashed with tags attached, folded neatly in the Daughters of India tote bag provided.
  • To lodge a return, visit our Returns Portal. Return shipping is at the customer’s expense — we recommend PostNord for affordable tracked returns.
  • Returns are processed within 5–7 business days. Store credit is issued as a Daughters of India Gift Card.
  • Final sale items and intimates are not eligible for returns or store credit.

You can find our full returns policy here.

Celebrating our slow fashion ethos, Nora is an ode to the art of handmade. Beginning with four wood blocks intricately hand-carved to create two traditional jaal and buti floral designs, skilled artisans then use the blocks to slowly and carefully hand print delicate pink hues upon the softest cotton voile. Tiers of printed fabric have then been gracefully layered and finished with mother-of-pearl buttons from bodice to base, forming this free flowing feminine style lovingly hand-crafted by a small group of women in Jaipur, India.

Limited Quantities

Please note due to this style's production process taking several months to create, each Nora maxi dress is completely unique and one-of-a-kind and is only available in extremely limited quantities. Colour variations may occur due to the handmade nature of this garment.

Material

100% Organic Cotton. This style features an underlining. The latest release of the Nora maxi dress has been crafted with a slightly more full bodied organic cotton - we hope you love the update as much as we do!

Garment Care

We recommend a gentle, cold water hand wash using natural detergents, and hang drying in the shade. Handcrafted garments are delicate, however, designed to last when treated mindfully with love and care.

Lovingly handmade in India, each piece may vary slightly in colour — a natural part of its unique beauty.

100% Cotton Voile

Soft and airy, very light weight with a gentle, flowing feel. Semi-sheer with a fine, soft hand feel.

HAND BLOCK PRINTED IN INDIA

Hand block printing is a traditional artisan technique that uses hand-carved wooden blocks to print fabric by hand. Rooted in Indian craft traditions, the process is slow and highly skilled, beginning with carving rosewood blocks and carefully preparing the fabric.

Eco-friendly dyes are mixed by hand and stamped in precise alignment, often in layers to build the design. The fabric is then washed, dried, and quality-checked, resulting in textiles that celebrate sustainability, human rhythm, and individual artistry.

Empowering women

At the heart of Daughters of India, we believe supporting women to feel empowered is a key component of a positive future.

We have pledged an ongoing monthly donation of $10,000 to support our charity partnerships Sewing the Seeds and Saheli Women.

Sewing the seeds


Sewing the Seeds is a women’s empowerment initiative that uses education and creativity in slow fashion to help break the cycle of poverty for Indian women. Their centre offers training in business, finance, and women’s health, fostering self-confidence in a supportive environment.
 
We have committed to a monthly donation of $5,000 to support their impactful work.

Saheli Women

We’re working with Saheli women to launch Saheli Kapas, a Cotton Project, to support and empower female farmers at the root of the supply chain. Saheli Women believe true fashion starts with the Earth and the women who nurture and farm it.


The pilot begins with five women and their farms, providing them with training, direct income, and ongoing support. By offering access to quality seeds and low-water sustainable practices, we aim to uplift communities while honouring Mother Earth.

We have committed to a monthly donation of $5,000 to support their impactful work.

Shipping & Returns

All prices include VAT and import duties — no hidden fees at delivery. Our slow fashion garments are handcrafted in India and shipped to you from our warehouse in Tweed Heads, NSW.

We are a small team however we endeavour to process your order within 1–2 business days. Orders are shipped via DHL Express. You’ll receive a tracking number by email once your order ships.

Delivery Cost
Standard · 5–8 business days 180 kr
Express · 3–5 business days 300 kr
Orders over 2,500 kr Free


All prices include Swedish VAT (25%) and any applicable import duties — the price you see at checkout is the price you pay.

You can find our full shipping policy here.

We want you to love your Daughters of India piece. If it’s not quite right, we’re happy to help — simply return within 30 days and we’ll issue a Daughters of India Gift Card for the value of the product, excluding shipping and duties. Your credit is valid for 5 years and can be used on any piece, including new collections.

  • Items must be returned in original condition — unworn, unwashed with tags attached, folded neatly in the Daughters of India tote bag provided.
  • To lodge a return, visit our Returns Portal. Return shipping is at the customer’s expense — we recommend PostNord for affordable tracked returns.
  • Returns are processed within 5–7 business days. Store credit is issued as a Daughters of India Gift Card.
  • Final sale items and intimates are not eligible for returns or store credit.

You can find our full returns policy here.

GARMENT GUIDE:

1. Bust / under arm: Measured from underarm to underarm.

2. Bodice: Measured from the top of the shoulder to the waist seam.

3. Length: This is the full length of the dress from top to bottom.

4. Sleeve: The length of the sleeve from shoulder to cuff.

Nora Maxi Dress ~ Primrose

HOW TO MEASURE:

a. Arm: Measure from your shoulder bone to your wrist.

b. Bust: Measure around the fullest part of your chest with your arms down.

c. Waist: Measure around the narrowest point of your natural waistline.

d. Hips: Measure around the widest part of your hip, normally 20/23cm from your waist.

Nora Maxi Dress ~ Primrose
Measurements are dependent on the garment.
SizeBust/under armBodiceLengthSleeve
XS 84 - 8633 - 35128 - 13144 - 45
S 88 - 9035 - 36129 - 13245 - 47
M 93 - 9636 - 38132 - 13446 - 47
L 98 - 10036 - 38134 - 13646 - 47
XL 104 - 10637 - 39136 - 13747 - 48
2XL 111 - 11438 - 39137 - 13948 - 50
3XL 118 - 12039 - 41138 - 14149 - 50
SizeBust/under armBodiceLengthSleeve
XS 33.1 - 33.913 - 13.850.4 - 51.617.3 - 17.7
S 34.6 - 35.413.8 - 14.250.8 - 5217.7 - 18.5
M 36.6 - 37.814.2 - 1552 - 52.818.1 - 18.5
L 38.6 - 39.414.2 - 1552.8 - 53.518.1 - 18.5
XL 40.9 - 41.714.6 - 15.453.5 - 53.918.5 - 18.9
2XL 43.7 - 44.915 - 15.453.9 - 54.718.9 - 19.7
3XL 46.5 - 47.215.4 - 16.154.3 - 55.519.3 - 19.7
General AU UK US EU
XS 6-8 6-8 2-4 34-36
S 8-10 8-10 4-6 36-38
M 10-12 10-12 6-8 38-40
L 12-14 12-14 8-10 40-42
XL 14-16 14-16 10-12 42-44
2XL 16-18 16-18 12-14 44-46
3XL 18-20 18-20 14-16 46-48

GARMENT GUIDE:

1. Bust / under arm: Measured from underarm to underarm.

2. Bodice: Measured from the top of the shoulder to the waist seam.

3. Length: This is the full length of the dress from top to bottom.

4. Sleeve: The length of the sleeve from shoulder to cuff.

Nora Maxi Dress ~ Primrose

HOW TO MEASURE:

a. Arm: Measure from your shoulder bone to your wrist.

b. Bust: Measure around the fullest part of your chest with your arms down.

c. Waist: Measure around the narrowest point of your natural waistline.

d. Hips: Measure around the widest part of your hip, normally 20/23cm from your waist.

Nora Maxi Dress ~ Primrose
Measurements are dependent on the garment.
SizeBust/under armBodiceLengthSleeve
XS 84 - 8633 - 35128 - 13144 - 45
S 88 - 9035 - 36129 - 13245 - 47
M 93 - 9636 - 38132 - 13446 - 47
L 98 - 10036 - 38134 - 13646 - 47
XL 104 - 10637 - 39136 - 13747 - 48
2XL 111 - 11438 - 39137 - 13948 - 50
3XL 118 - 12039 - 41138 - 14149 - 50
SizeBust/under armBodiceLengthSleeve
XS 33.1 - 33.913 - 13.850.4 - 51.617.3 - 17.7
S 34.6 - 35.413.8 - 14.250.8 - 5217.7 - 18.5
M 36.6 - 37.814.2 - 1552 - 52.818.1 - 18.5
L 38.6 - 39.414.2 - 1552.8 - 53.518.1 - 18.5
XL 40.9 - 41.714.6 - 15.453.5 - 53.918.5 - 18.9
2XL 43.7 - 44.915 - 15.453.9 - 54.718.9 - 19.7
3XL 46.5 - 47.215.4 - 16.154.3 - 55.519.3 - 19.7
General AU UK US EU
XS 6-8 6-8 2-4 34-36
S 8-10 8-10 4-6 36-38
M 10-12 10-12 6-8 38-40
L 12-14 12-14 8-10 40-42
XL 14-16 14-16 10-12 42-44
2XL 16-18 16-18 12-14 44-46
3XL 18-20 18-20 14-16 46-48

Nora Maxi Dress ~ Primrose

Size*
Nora Maxi Dress ~ Primrose

ABOUT NORA

CELEBRATING SLOW FASHION ELEGANCE

Overall rating: 4.880597 / 5 from 536 reviews.

AI Generated Review Summary

The Nora Maxi Dress by Primrose is celebrated for its handmade craftsmanship, featuring intricate floral designs and soft, organic cotton fabric. Customers appreciate its feminine style, beautiful look, and comfortable fit, though opinions on size and cotton vary. The dress is a unique, limited-edition piece, requiring gentle care to maintain its quality.

Summary topics

  • Fit: 14%
  • Quality: 6%
  • Looks: 6%
  • Buttons: 4%

Review topics: ["size","fit","length","colour","material","weight","looks","problem","quality","shape","fabric","service","pattern","movement","weather","felt","style","design","construction","arrived","feel","cut","sleeves","dress","delivery","lining","buttons","cotton","details","craftsmanship"].

Review highlights

  • "The fit is lovely, it falls beautifully, love the buttons, very flattering style."Dana S.
  • "I love the colour and the fabric and the dress feels lovely on."Caroline
  • "Absolutely love this dress - the feel; the fabric and quality are excellent."Candice A.

Reviews

It’s my first, and certainly

"It’s my first, and certainly not my last DOI dress! The fabric is gorgeous, it’s literally a piece of art. I’m a post partum mom, so I got the 3X (according to the size chart 14-16) but could have gone smaller. Going to add a dart on the front and sides just to give it some shape unless you like the totally wide open and flowy look. On me, at this size it’s just not flattering, but an easy fix! If you’ve been in the fence about trying their dresses, don’t be. They are beautiful and a classic piece you will have a very long time in your closet."

Sam S. (5/5)

Nora Maxi Primrose- small

"Love love this dress. I patiently waited for it to come back in stock and I’m so glad as my most favourite Daughters of India dress yet. It’s beautiful. Fully lined so feels So light weight to wear yet not see through. I have a larger bust so went a Small size and fits perfectly. Light gentle Wash,hang dry & wear … a very low maintenance dress… with maximum effect."

Mel (5/5)

Go on, buy the dress

"You will not regret it. Absolutely gorgeous. I'd been procrastinating, am I too old, am I too short. But I threw caution to the wind and got it. Love it! Yes, I will need to get it taken up a smidgen, but I just know this is going to be a timeless go to, feeling girly dress. Thankyou!"

Row (5/5)

Perfect

"Beautiful high quality garment, I love every aspect of it. Now looking forward my next summer holidays 😂. What can I say, this dress makes me happy!"

Christina S. (5/5)

Beautiful dress

"I received my Nora Maxi today and I’m stoked. It’s beautiful, flowy and feminine. Perfect for the upcoming hot summer months. I love that this style is lined too!"

Brooke O. (5/5)

I bought this dress

"I bought this dress nearly two years ago, and it's still one of my absolute favourites! I now own 22 dresses from Daughters of India, and the Nora Maxi Dress Primrose remains one of the best pieces in my collection. I wore it throughout my pregnancy and postpartum, and the quality has stayed exactly the same, even though I've occasionally washed it in the machine (which I don't recommend, as these dresses are meant to be loved and hand-washed!). It's soft, elegant, and beautifully comfortable. The light cotton fabric feels so gentle on the skin and flows effortlessly. This dress actually inspired me to buy the Blue Nora Maxi Dress Aquamarine, although I did find the fabric and style slightly different from the Primrose. I highly recommend this dress - it's timeless, flattering, and truly a piece to treasure forever!"

Zainab J. (5/5)

Nora Maxi Dress - Primrose

"Such a beautiful dress, easy to wear to any occasion. I love the ethically sourced natural fibres of the fabric. One of my faves."

Jilly N. (5/5)

Stunning

"A beautiful and feminine dress. So many compliments the first time I wore it. The quality is superb."

Pauline S. (5/5)

Another beautiful dress

"It is super comfortable and elegant. The fabric is cool for summer."

Robyn H. (5/5)

A Timeless Favourite!

"I bought this dress nearly two years ago, and it's still one of my absolute favourites! I now own 22 dresses from Daughters of India, and the Nora Maxi Dress Primrose remains one of the best pieces in my collection. I wore it throughout my pregnancy and postpartum, and the quality has stayed exactly the same, even though I've occasionally washed it in the machine (which I don't recommend, as these dresses are meant to be loved and hand-washed!). It's soft, elegant, and beautifully comfortable. The light cotton fabric feels so gentle on the skin and flows effortlessly. This dress actually inspired me to buy the Blue Nora Maxi Dress Aquamarine, although I did find the fabric and style slightly different from the Primrose. I highly recommend this dress - it's timeless, flattering, and truly a piece to treasure forever! 💖"

Zainab (5/5)

Q&A

Picked

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Shipping & Returns

All prices include VAT and import duties — no hidden fees at delivery. Our slow fashion garments are handcrafted in India and shipped to you from our warehouse in Tweed Heads, NSW.

We are a small team however we endeavour to process your order within 1–2 business days. Orders are shipped via DHL Express. You’ll receive a tracking number by email once your order ships.

Delivery Cost
Standard · 5–8 business days 180 kr
Express · 3–5 business days 300 kr
Orders over 2,500 kr Free


All prices include Swedish VAT (25%) and any applicable import duties — the price you see at checkout is the price you pay.

You can find our full shipping policy here.

We want you to love your Daughters of India piece. If it’s not quite right, we’re happy to help — simply return within 30 days and we’ll issue a Daughters of India Gift Card for the value of the product, excluding shipping and duties. Your credit is valid for 5 years and can be used on any piece, including new collections.

  • Items must be returned in original condition — unworn, unwashed with tags attached, folded neatly in the Daughters of India tote bag provided.
  • To lodge a return, visit our Returns Portal. Return shipping is at the customer’s expense — we recommend PostNord for affordable tracked returns.
  • Returns are processed within 5–7 business days. Store credit is issued as a Daughters of India Gift Card.
  • Final sale items and intimates are not eligible for returns or store credit.

You can find our full returns policy here.

Shipping & Returns

All prices include VAT and import duties — no hidden fees at delivery. Our slow fashion garments are handcrafted in India and shipped to you from our warehouse in Tweed Heads, NSW.

We are a small team however we endeavour to process your order within 1–2 business days. Orders are shipped via DHL Express. You’ll receive a tracking number by email once your order ships.

Delivery Cost
Standard · 5–8 business days 180 kr
Express · 3–5 business days 300 kr
Orders over 2,500 kr Free


All prices include Swedish VAT (25%) and any applicable import duties — the price you see at checkout is the price you pay.

You can find our full shipping policy here.

We want you to love your Daughters of India piece. If it’s not quite right, we’re happy to help — simply return within 30 days and we’ll issue a Daughters of India Gift Card for the value of the product, excluding shipping and duties. Your credit is valid for 5 years and can be used on any piece, including new collections.

  • Items must be returned in original condition — unworn, unwashed with tags attached, folded neatly in the Daughters of India tote bag provided.
  • To lodge a return, visit our Returns Portal. Return shipping is at the customer’s expense — we recommend PostNord for affordable tracked returns.
  • Returns are processed within 5–7 business days. Store credit is issued as a Daughters of India Gift Card.
  • Final sale items and intimates are not eligible for returns or store credit.

You can find our full returns policy here.

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Notify me when it's available

We will send you an alert once the product becomes available. Your details will not be shared with anyone else.

You're in!

We'll let you know when it's back.

Email*
Phone number

Something went wrong. Please try again.